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MORTGAGES AND HOME LOAN ADVERTISING SCAMS |
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Advertising Scams
1. They will mention the rate and or the loan amount but will not mention the closing costs or APR. Why? Because if they did you would know it was a scam. To get a rock bottom rate they must charge you a ton of closing costs(sometimes $10,000) up front in which you can never get back. We don't like our customers paying closing costs because not only does it save our clients a lot of money, but if the rates go lower, we can refinance again with very little or no closing costs. None of our customers will lose a bunch of closing cost money spent earlier to get some great low rate.
2. They claim they have the best service. Yet they put their customers in loans just because it makes them the most money. They never talk about guiding clients to better credit or teaching them how to keep their credit score up. Some actually have a fallout rate of how many customers walk out on the closing..Wow!. With mass advertising comes a lot of cost and a lot of inexperience. If you needed to hire people right away to teach something that takes years to perfect, would you be confident in your service? We analyze each customers situation like a financial institution should and a good person would. We give our clients quotes on different scenarios and discuss their financial situation today and the outlook for years to come. We have years and years of experience and unlimited lenders to work with. Therefore we have no limitations when it comes to home loans and if a private lender has a particular program that makes the most sense for you, we will gladly send you to them.
3. They claim they have the best price. But how is that possible with the big buildings, all of the overhead, huge advertising expenses, and the monstrous drive from the president down to the receptionist to build a better and bigger bottom line. Simple, it isn't. The service loan industry doesn't work exactly like the commodities industry-how a candy bar should be cheaper if you buy from Wal-Mart because they buy the most candy bars. It matters a whole bunch on that companies ethics or greediness, overhead costs(including advertising), and their resources. We here at Mortgages-MI can actually offer the most competitive price because we have low overhead, we are not greedy, and we have the #1 pricing lender in the country at our side.
In the end most big lenders or marketing gurus really aren't near as good with their price and their service as some of the smaller brokers. The average person does something with their loan about every three years. Therefore it is an important decision making time. What is your decision?
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